The Craft Beer Project partners up with Taste Festival 2013

The press release from Jolie360 about the Craft Beer Project partners up with Taste Festival 2013!

—— PRESS RELEASE —–

The Craft Beer Project proudly announced at a press launch held on the 11^th February 2013 at The Boston Breweries Tasting Room their newly established partnership with the Taste Festivals for 2013.  This exciting new collaboration will see The Craft Beer Project bring their own unique concept to that of the Taste Festivals. These include Taste of Cape Town 2013 11^th to 14^th April, Taste of Durban 2013 26^th to 28^th July, Taste of Joburg 2013 26^th to 29^th September and Taste of Christmas 6^th to 8^th December.

The brand new and most anticipated highlight of The Taste Festival will see The Craft Beer Project showcase a minimum of 18 taps of the best quality craft beer SA has to offer. Each Craft Beer will be expertly paired with different dishes from restaurants. “Beer pairing is quite a new thing,” says Greg Casey, co-owner of The Craft Beer Project. “And due to the increase in popularity at our signature food and beer pairing events we are now integrating it into the Taste Festivals.” Along with this there will be tutorials given by the brewers as well as Chefs making this one of the highlights the festivals in all 3 cities. Visitors will also have the opportunity to purchase product to take home at the show.

Russ Meyer, co-owner of The Craft Beer Project “We are very excited to be collaborating with such a well established brand such as Taste and see the additional of our brand, The Craft Beer Project, as a natural fit and progression.”