The press release from Jolie360 about Boston Breweries Craft Beer Village at the Cape Town Summer Market!
The Cape Town Summer Market (the newly branded Adderley Street Night Market) which runs from the 14th to 30th December (excluding Christmas Day and Boxing Day) and set in the gorgeous location of the National Heritage site, The Company’s Gardens now boasts the addition of a Craft Beer Village.
The Company’s Garden will be bustling with an eclectic blend of musicians providing the soundtrack to the festivities along with stalls selling everything from hand-crafted décor, stylish clothing, and jewellery to tasty food. One of the highlights being the craft beer garden run by Boston Breweries.
Market enthusiasts can look forward to a 12 tap bar system with Boston Breweries 10 fine brews on offer. These include; Boston Lager, Naked Mexican, Johnny Gold Weis, Whale Tale Ale, Van Hunks Pumpkin Ale, Boston IPA & Black River Coffee Stout. The newest additions to the Boston Breweries craft beer range will also be available on tap, these being the big boys beer Loaded Cannon Ale with a 10% alcohol percentage, Killa Jewel with a low in calorie content making it ideal for those who love beer but are watching their figure and lastly Honey Blonde the baby of the family, having been only recently brewed and made available to the public. Along with the extensive range of brews on offer there will also be wine and sparkling wine available for purchase.
Enthusiasts can enjoy a craft style vibe with a Bedouin tent and plenty of seating; ideal for savouring and comparing beer & wine styles. The Craft Beer Village celebrates the craft of brewing in a friendly atmosphere that will allow interaction with the staff about the tasting regime and about which beers to pair with certain foods on offer at The Cape Town Summer Market!
‘Moving the Adderley Street Night Market into the Company’s Garden was quite a challenge,’ says Toby Chance from the organiser Adele Lucas Promotions. ‘We had to retain the unique Cape Flats feel with its loyal vendor and visitor following, while attracting a new product profile which would appeal to a broader audience including local and international tourists. Cape Town and the Western Cape are home to many emerging businesses in the creative industries and we have made a special effort to accommodate these, to grow the local economy and provide these small businesses with a much-needed market outlet.’
|Boston Breweries Craft Beer Village at the Cape Town Summer Market|
|When: 14th to 30th December 2013 (excluding Christmas Day and Boxing Day)|
|Where: Company’s Gardens, Queen Victoria Street, Cape Town|
Attention all homebrewers! A new cooperative brewery plan in Cape Town (Woodstock).
If you are interested in joining you should e-mail them as soon as possible. Do not miss the Kick-off meeting:
Where: Studio 207 Side Street Studios, 48 Albert Road (corner Hercules and Albert), Woodstock,
You will need to sign in at reception, say you’re visiting Ralph at Studio 207.
Brief Introduction and Overview
Summary of progress and next steps
Question and answer session to clarify any issues that have not already been resolved by email.
Prospectus: Link to the prospectus
Backwards Bean Brewery is yet another (new) micro-brewery in South Africa. The brewery was originally called Origin Brewing Company but due to some trademark issues they changed the name to Backwards Bean Brewery. The brewery is based in New Doornfontein, Johannesburg not far (more or less opposite the road) from SMACK! Republic Brewing Co. (The Jozi Beer Co.) .
They recently advertised for people to help out with branding and so on so I guess they will have a website and so on, up and running in a short while.
According to Marcelle Radyn at Backwards Bean Brewery they “anticipate the licence to come through in November”. We are just waiting for the final inspection by the liquor board to take place. The physical premises has undergone quite a change as we have renovated most of it now. Our graphic design team are in the last strides of designing the bottle labels so should have that ready by mid October.”
If everything goes well they will attend the Cape Town Festival of Beer later this year. There is one problem though! They need help getting their beer down to Cape Town. Please send Marcelle an e-mail if you know how to help them out with that.
Location: 7 Sivewright Avenue, New Doornfontein, Johannesburg (Aerial Empire)
Plebs Breweries (or Plebs and Snobs) in Mowbray, Cape Town is a new brewery in Western Cape.
They have been working on this brewery for some time now (waiting for licenses and so on). Since a couple of months you have been able to taste their own craft beer at Plebs & Snobs. Today (Wednesday 11th September, at the Fat Cactus) they will also launch a beer brewed for the Fat Cactus restaurant (Fat Cactus Very Fine Ale).
They have also been selected to brew a beer for JC Brasserie & Pubs. According to Maarten at Plebs & Snobs they have some more news coming up later next month.
Location: 57, 59 & 61 Durban Road, Mowbray (corner Durban & Raapenberg roads)
Phone: 082-065 0296
The press release from Jolie360 about the Craft Beer Project at Hermanus Whale Festival!
—— PRESS RELEASE —–
The Craft Beer Festival is proud to announce it will be participating in the world famous Hermanus Whale Festival, which takes place annually at the end of September.
On 21st of September, from 10am till 7pm, The Craft Beer Project will have a 12 tap system featuring breweries from around the country. Some of which will be featured include; Boston Breweries, Liefmans Fruitesse, Citizen, HoningKlip and Birkenhead.
The Craft Beer Project stand will be nestled in the warmth of The Farmer’s Market allowing festival enthusiasts a chance to sip and savour craft beers and ciders in a friendly atmosphere that will allow interaction with the staff about the processes, the tasting regime and of course, about which beers and ciders to pair with the foods available at the festival.
The Craft Beer Project looks forward to yet again uniting the Craft Beer Family and leading the craft beer Revolution in South Africa, we are all about drinking, enjoying and educating people about great beer!
|The Craft Beer Project features at Hermanus Whale Festival|
|When: 21st September 2013|
|Time: 10am till 7pm|
|Where: The Farmer’s Market at the Hermanus Cricket Club,
Jose Burman Drive, Hermanus, Western Cape 7200
Tall Dwarf Craft Beer is not a new brewery but a student assignment at AAA School of Advertising in Cape Town. Founded, just a few weeks ago, by a team of marketing students as part of an entrepreneurship assignment , it is already a success. They have done all the branding and marketing them self but due to the nature of the assignment they have sourced a supplier of an already existing craft beer.
I e-mailed them a few questions and got a quick response from Kimberly Jandrell.
Which brewery and “already existing craft beer” did you use in the assignment (they advertise a Pilsner and a Blonde Ale)?
“We have rebranded both the Picasso and Sweet Lips from Triggerfish Brewing and marketed them under the Tall Dwarf Brand.
Are you going to continue with Tall Dwarf Craft Beer after the assignment?
Triggerfish were kind enough to brew for us on this once-off basis and unfortunately we won’t continue with the brew project as all team members are studying on a full-time basis. However, this assignment has really stirred up an interest in craft beer for all the students involved.”
I find this project very interesting in many ways. I believe that they gained a lot of knowledge about branding beer. A knowledge much needed by a lot of the small breweries in South Africa, struggling to get their beers out.
A “golden star” (not the beer though) to Eric van Heerden at Triggerfish Brewing for helping out with such an interesting project.
… and who knows! Maybe we will see Tall Dwarf Craft Beers in the future after all.
Cape Brewing Company is partly owned by the Swedish brewery Åbro. The collaboration between the Åbro brewer Lennarth Anemyr and CBC Wolfgang Ködel has been very fruitful. A couple of weeks ago I got the news that CBC beers was to be exported to Sweden and released sometimes during September.
According to CBC they could export around 100 000 liters of beer to Sweden but will only do so if they get a container load order. The beers are labelled as CBC Classic Lager but it is CBC Pilsner in the bottles. A bit confusing maybe but marketing and sales is part of the game. I am happy as long as it is great beers in the bottles.
The CBC Classic Lager is going to be released (in 440 ml bottles) on September 2 in Systembolaget stores around Sweden (cost: SEK 16.90 around ZAR 25).